On 15 October 2017, all the Zee channels had changed their logos where the logo has started showing on the left side. On 1 January 2017, the top right corner of all Zee channels was closed which continued unless all the Zee channels rebranded with a new logo on 15 October 2017 to celebrate the 25th anniversary. On 19 June 2011, all Zee channels rebranded with a new logo which was like number two instead of alphabet Z. It unveiled a new logo on 28 March 2005 at the Zee Cine Awards and thereafter Alpha Bangla became Zee Bangla with a modified version of the new and current Zee TV logo which is also used by other regional of Zee Network. In 2005, Zee TV went for a major brand revamp. It was the first Bengali-language satellite television channel in India. It was relaunched on 15 September 1999 as Alpha TV Bangla, along with Alpha TV Marathi, Alpha TV Telugu and Alpha TV Punjabi. The channel was first launched in 1996, but was taken off-air within two months due to its poor popularity. The channel launched its HD version on 20 November 2016. The channel was first launched as Alpha Bangla which got renamed to Zee Bangla on 28 March 2005. It was the first Bangla satellite television channel in India which officially launched on 15 September 1999. It is owned by Zee Entertainment Enterprises. Zee Bangla is an Indian general entertainment pay television channel broadcasting in Bengali language. (to be merged with Sony Pictures Networks India)
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